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Internet Marketing

Internet Marketing, also known as digital marketing, can include the following services:

  • Pay-per-Click Advertising (PPC)
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • E-Mail Marketing

Search Engine Marketing (SEM) is the umbrella term for the two important e-marketing tactics: SEO and Pay-per-Click (PPC).

Pay-per-Click (PPC) is an online advertising model used to direct traffic to websites when an ad is clicked.  Website owners can bid on relevant keywords pertaining to their business and target market, serving up sponsored ads in the search engine listings when one of the keywords is searched. The advertiser only pays when an add is clicked. 

The beauty of PPC is that it is the most direct way to connect your business with a search.  If you bid on a particular keyword and have a compelling ad, a searcher can directly connect to the most relevant page on your website based on their search query, ultimately delivering a more qualified lead. 

We will develop and manage effective PPC campaigns to market your business online.

Did You Know?

Pay-per-Click advertising is the most inexpensive form of advertising, yet is highly effective in delivering qualified traffic to your website.

Just a Peek

Check out our latest and greatest work! 

Website redesign project:
www.LarryLipshultz.com


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